Having a website and a team trained in marketing can take advantage of all the opportunities the digital environment offers.
Have you ever stopped to think about the power that social media has to help you undertake? As much as it seems something distant, it is possible to profit through them. Especially with Facebook, one of the most popular social networks today.
Read our post, discover why your company should be on this social network and how to make money!
Create a fan page
If you desire to profit from this social network, the best option is to create a Fan page. We have a step-by-step post if you need to learn how to do this.
Before placing your company on the internet through a Fan page, it is important to establish your goals and structure a page that is attractive enough to draw your audience’s attention.
Analyze your competitors and determine which strategies may or may not work for your page. Also, look for tools that help you monitor all the numbers and results you will generate.
Have your brand identity
You have to be aware that you will need more than just having a Fan page to make you reach your goal: earning money. Read more, the most important thing is to create an identity for your brand, and that’s where branding comes in.
Adopt your language. This will bring your business closer to your customers. But, before deciding how your brand will behave on the internet, research who your persona is and what they expect from you.
When we refer to identity, we are talking about the visual aspect, language, competitors, and market position, among other things. Please pay attention to all the details and ensure your brand’s image on the internet is similar to the identity you built for it offline.
Give the page a professional look
Now that you already have a Fan page with its own identity, it’s time to give it a more professional look. Invest in a professional – if design tools are not your domain – to leave your page with your business’s personality.
Think about choosing your profile and cover image to convey to the visitor exactly who you are and what you do. This will give your social media a more professional look. In addition to taking care of your business image, this guarantees that your page will be authentic and unique.
Publish relevant content
If you are a Socialfollowerspro reader, you have certainly already seen some content in which we show the importance of a content marketing strategy. Regarding social networks, the rule is the same: your success comes from the quality you deliver!
There are options to share content from other pages or other people, but having content created and designed exclusively for your type of audience makes your page a differentiator from others.
Give tips on the subject that concerns the niche of your business and become a reference and a source of information search.
Remember: on the internet – especially on social networks – there is a constant dispute for a user’s attention, and that’s why you should invest in appropriate content for Facebook. That is visual content or short texts that convey messages that add some value to the reader.
Use Messenger to get closer to your audience
If you are an entrepreneur interested in inbound marketing, you know the power of email marketing, right?! The Messenger, in this case, will play the role of email. Send messages notifying you about promotions or some event specific to your business or even ask questions and see what your audience expects from your company.
Messenger will be a way to get closer to your customers. Try to keep in touch with them and find out information that can help you bring about greater improvements to your business.
Be present in groups related to your niche
Showing authority on a subject can bring more people to your Fan page and, consequently, more chances of turning them into customers. That is greater profit for your business.
Keep an eye out for groups related to your business niche. For example, if you have a gym clothing store, be present in clothing sales groups, gym training groups, people who lead a healthy lifestyle, etc.
Do not use this space to promote your products. Take the opportunity to show that you are a reference in the subject and that you can help your audience.
Create your discussion group
If your market niche is very specific, creating your discussion group may be the best way for your page’s success. For example, if you have a dentistry clinic or a beauty salon, you can create a page that answers questions about specific subjects. A forum.
Thus, you will once again prove to people that you are an authority on the subject and have the best solution for what your client wants.
Publipost for other brands
From the moment you gain authority on social networks, you will start to be sought after for partnerships and receive proposals for posts. When you deliver quality content, your brand becomes an influencer page on Facebook.
Other brands may start paying you to post using the name of the particular brand. This is one of the most common ways to earn money from social media.
Regardless of whether you are applying this strategy as a company or as a personality in itself – in this case, your name, not linked to your public posts”, as they are called, makes a lot of money circulating in this digital medium.
Use Facebook Ads
With the success and popularity that Face gained over time, Facebook Ads came into existence. For those unfamiliar with this tool, it is responsible for sending your ads to targeted audiences on Facebook. It is one of the most basic social media marketing tools and the most used.
Although the initial investment to make your publications have a greater reach, all this investment will pay off over time. You invest and get a more targeted audience in return, with greater chances of becoming a customer of your business.
Don’t just advertise your products
Even if you created your Facebook page to promote your products, remember that people expect more than that. Create a relationship with your audience and make them loyal fans of your brand’s content. This will increase partnership opportunities and publicity proposals and increase your sales.
Follow viral subjects on the internet, and abuse your creativity to create content within your niche but not specifically a mere “advertisement”. For example, we can mention memes, videos, curiosities, etc.
Facebook should only be one part of your strategy!
As much as social networking is a great opportunity to make a profit for your business, it shouldn’t be your entire strategy. Make Facebook just one part of your entire marketing strategy and distribute your energy among other possible possibilities to leverage the success of your business.
And if you don’t have a business, but want to know the possibilities of profiting from this social network, now follow the other ways to make money with Facebook.